The Pueblo Chieftan

State ag dept. honored

The Colorado Department of Agriculture has received a national marketing award in recognition for the campaign that local farmers developed following the 2011 listeria outbreak.

The outbreak, which claimed 30 lives and sickened nearly 150 more, was traced to a plant near Granada where the cantaloupes were processed. Area producers were hit hard by the outbreak, even though the contamination occurred 90 miles away.

The department recently received the “Award of Agricultural Marketing Excellence” at the annual North American Agricultural Marketing Officials conference in Alexandria, VA.

Following the outbreak, the department and the families in the Rocky Ford growing region developed a quick, proactive and collaborative response.

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